Business Books

Ultimate Breakthrough Planning

The Business Funnel Approach

By Mike Ferrell

It’s virtually impossible to hit a target you can’t see! And yet that’s what most business owners try to do by using the traditional approach to business planning. Tried and untrue, the traditional model is flawed: it creates a static document — not an active process — to grow a business.

Long-time business consultant Mike Ferrell’s new book, Ultimate Breakthrough Planning, shows business owners how to create and successfully execute business growth plans.

“Too many business owners focus on outcomes and skip the specific steps needed to achieve those outcomes,” says Ferrell. “Each month they look at their results and cannot figure out why they are not hitting their numbers. The reason is they have no plan for execution.”

This plan offers Six Key Elements for a successful strategy: vision and branding, leadership and team, marketing systems, sales process, exceptional service and strategic alliances. Once these elements are pinpointed, the final step funnels them into step-by-step plan that produces results.

Those who want to grow their businesses with a step-by-step process need Ultimate Breakthrough Planning.

“As an agency owner, I have to concentrate on [the] day-to-day. Mike helped us focus on strategies that are profitable and give us a clear direction.”
—Steve Grice, President of Grice Financial Group

As founder and president of The Pinecrest Group, Mike Ferrell has worked with many companies in hiring, training and managing sales forces as well as creating and implementing business and marketing plans for over 20 years. He has been involved in start-ups and worked with companies ranging from one to 500 employees. He has presented workshops and seminars all over the country, with thousands of professionals learning his unique approach. Clients include Ameriprise, Transamerica, Conseco and Piper Jaffray. www.ultimatebreakthroughplanning.com